When answering this question, it’s important to show that you understand the importance of both aesthetics and functionality in design, and that you have a systematic approach to balancing the two. Here are a few key points you might want to include in your answer:
- Aesthetics and functionality are not mutually exclusive: Emphasize that aesthetics and functionality are not mutually exclusive, but rather they should work together to create an overall positive user experience. Explain how the visual design should help the user to understand and interact with the product more easily, and how the functionality should make the product more pleasurable to use.
- Start with user needs and goals: Explain that you always start by understanding the user needs and goals, and that these drive the design decisions. You should make sure that the design meets the user needs before considering aesthetics.
- Iterate and test: Describe how you use iteration and testing to find the balance between aesthetics and functionality. Explain that you test different design options and make iterative changes based on user feedback to find the optimal balance.
- Prioritizing: Mention how you prioritize the design elements, and which elements take precedence based on the specific project requirements and user needs. And how you balance aesthetics and functionality based on the priorities.
- Follow design principles and guidelines: Talk about how you use design principles, such as contrast, alignment, and balance, to create visually pleasing and functional designs. Also mention any design guidelines that you follow in order to ensure that your designs are aesthetically pleasing and functional.
- Learn from industry standards and best practices: Explain how you stay updated on the latest industry standards and best practices, and how you apply this knowledge to your designs to ensure that they are both aesthetically pleasing and functional.
It’s important to show that you understand the importance of balancing aesthetics and functionality and have a systematic approach to achieving it. And that you are able to balance it based on user needs, business goals, and technical constraints.