UX Law Cards is a collection of flashcards featuring essential UX laws and psychology principles. Learn how top designers build intuitive, user-friendly experiences — one law at a time.
Today's UX Law!
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Hyperbolic Discounting
People prefer smaller immediate rewards over bigger future ones.
Potential Impacts
Delays in gratification can reduce conversion or participation.
Example
Offer instant incentives (like a discount) to encourage sign-up.